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How Possum – Google’s largest local update in years – effects search results

by Clark Kingsbury | Oct 14, 2016 | Posts

At the beginning of September, Google rolled out a large-scale local search algorithm update, which search marketers have dubbed “Possum.” The update impacted local 3-pack rankings and positioning in Google’s “local finder.” Possum is likely Google’s largest local...

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Recent Posts

  • Google’s Latest Local Algorithm Update
  • How Early Do Advertisers Develop Holiday Digital Marketing Strategies?
  • How Do Reviews and Ratings Affect Conversions?
  • Facebook Introduces Paid Search Ads
  • Amazon is Rising in the Paid Search Field

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