by Clark Kingsbury | May 31, 2018 | Posts, search engine marketing
Each quarter, performance marketing agency Merkle releases a Digital Marketing Report that leverages client data to paint an industry portrait. As always, the report for Q1 2018 revealed some interesting paid search trends, including stronger-than-usual spending on...
by Clark Kingsbury | May 24, 2018 | Posts
Last month, Google’s parent company, Alphabet, released its first-quarter (Q1) financials, a report that even digital marketing agencies in Toronto were eager to review. Once again, the tech titan recorded surging incomes, much of it on the back of strong search ad...
by Clark Kingsbury | May 17, 2018 | Posts, video marketing
With Facebook implementing an increasingly video-heavy News Feed, Instagram extending the length of its video posts to a full minute, and YouTube remaining one of the most popular sites on the web, video marketing has become a dominant force in the digital advertising...
by Clark Kingsbury | May 10, 2018 | Posts, search engine optimization
In April, Bloomberg reported that Apple was struggling to sell its HomePod smart speaker. ‘Inventory is piling up,’ the outlet reported, and lower-than-expected sales have forced the company to reduce orders to at least one manufacturer. The news prompted some search...
by Clark Kingsbury | May 3, 2018 | local marketing, Posts
Local digital advertising professionals from around the world celebrated in late March when Google announced the addition of 39 new languages to its Google Maps platform. Some of the additions, like Filipino, Vietnamese, Burmese, and Swahili, are spoken by tens of...
