by Clark Kingsbury | May 30, 2019 | Posts, search engine marketing
Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase Shopping ads, which will now appear in Google Images results, the Discover feed, and the YouTube feed, and...
by Clark Kingsbury | May 23, 2019 | digital marketing, Posts
Google held its annual developer conference, I/O, at the Shoreline Amphitheatre in Mountain View, California, from May 7-9. Although not explicitly a digital marketing event, the information shared at I/O tends to interest marketing professionals as it forecasts...
by Clark Kingsbury | May 16, 2019 | local search, Posts
Digital marketing professionals were taken aback last week amid reports that Google may start charging for Google My Business (GMB) listings. As every local search marketer knows, Google My Business is a critical tool in the fight for real estate on search engine...
by Clark Kingsbury | May 9, 2019 | digital marketing, Posts
Performance marketing agency Merkle released its quarterly Digital Marketing Report last week, providing insights on the trends driving the paid search, organic search, display, and social media advertising markets. The report confirmed that digital marketing is both...
by Clark Kingsbury | May 2, 2019 | Posts, SEO
On April 10, The Manifest published a report on small businesses’ understanding and use of search engine optimization (SEO). The report, based on a survey of 529 businesses with between 1 and 500 employees, found that only 36 per cent of small businesses have an SEO...
