by Clark Kingsbury | Aug 29, 2019 | local search, Posts
Online reviews have become critical to digital marketing success. When a customer is torn between two service providers, the one with the most positive reviews is likely to win out. That means your business needs a strategy for soliciting and responding to online...
by Clark Kingsbury | Aug 22, 2019 | digital marketing, Posts
Merkle’s Q2 2019 Digital Marketing Report delivered an unusual piece of news last week: a rival search engine advertising business took a bite out of Google Ads dominant market share. Total United States search advertising spend was up 14 per cent year-over-year (YOY,...
by Clark Kingsbury | Aug 15, 2019 | Posts, search engine optimization
The goal of any search engine is to quickly connect users with relevant and useful answers to their queries. Last month, Google’s Danny Sullivan briefly described on the company blog how Google sets about achieving this aim. His comments underscored some of the...
by Clark Kingsbury | Aug 8, 2019 | local marketing, Posts
In July, business recommendation site Fresh Chalk and social marketing platform SOCi each released an important local marketing study. Fresh Chalk analyzed local business websites, while SOCi focused on localized social marketing. Last week, Search Engine Land mined...
by Clark Kingsbury | Aug 1, 2019 | Posts, Social Media Marketing
Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular social ad platforms, including Facebook, YouTube, LinkedIn, Instagram, Pinterest, Twitter, Quora, Reddit, and Snapchat.” The report shows a thriving...
