by Clark Kingsbury | Nov 28, 2019 | digital marketing, Posts
If you feel like the holiday season starts earlier every year, you’re right! Think with Google Canada released statistics last month that show Canadian consumers now start their holiday shopping earlier than ever. They also continue shopping well past the traditional...
by Clark Kingsbury | Nov 21, 2019 | local search, Posts
Savvy online shoppers rely on customer reviews and ratings, which makes those reviews an important part of many digital marketing strategies. A recent study by Uberall set out to understand exactly how important: the study compared data from the first halves of 2018...
by Clark Kingsbury | Nov 14, 2019 | paid social, Posts, Social Media Marketing
Facebook has introduced a new paid social advertising tool for businesses to “reach and connect with audiences” who are in the “discovery mindset,” according to a company release. Ads in Facebook Search Results will display when users search for products in...
by Clark Kingsbury | Nov 7, 2019 | paid search, Posts
Google has dominated the paid search ad market for as long as PPC has existed. In the constantly-evolving digital world, this sort of longevity is remarkable – but how long can it last? In October, eMarketer reported that Amazon is slowly eating away at Google’s paid...
