Google’s Latest Local Algorithm Update

Google’s Latest Local Algorithm Update

Last month, it became clear that Google had rolled out its biggest local algorithm update in years, possibly its biggest since the “Possum” update in 2016. If you or your local search marketing provider noticed fluctuations in your Google Maps rankings, this update...
Amazon is Rising in the Paid Search Field

Amazon is Rising in the Paid Search Field

Google has dominated the paid search ad market for as long as PPC has existed. In the constantly-evolving digital world, this sort of longevity is remarkable – but how long can it last? In October, eMarketer reported that Amazon is slowly eating away at Google’s paid...