Google updates its search engine ranking algorithm several times each day and thousands of times per year, as every good SEO agency knows, but large-scale updates, known as broad core algorithm updates, are relatively rare. Last month, the search engine announced the September 2019 Core Update on its Google SearchLiaison Twitter account (@searchliaison).
It took a few days for the impact of the September update to be felt by webmasters and SEOs, but soon results were pouring in. The consensus view is that this update was less impactful than the update rolled out in June. However, it has had a significant impact on certain niche industries, particularly in the “your money – your life” (YMYL) categories, according to Search Engine Land.
SEMRush describes YMYL content as “the type of information that, if presented inaccurately, untruthfully, or deceptively, could directly impact the reader’s happiness, health, safety, or financial stability.” Understandably, Google wants the content it serves in this category to be beneficial to users, and the September update seems to reflect that. RankRanger found that the “Heath and Finances niches [classic YMYL areas] took the brunt” of the update.
In general, though, the September 2019 Core Update appears to be a relatively minor by major update standards. When search industry personality Barry Schwartz asked his twitter followers who had seen significant changes, 52 per cent said they’d seen none.
As a Google Premier Partner digital marketing and SEO agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media is ideally positioned to help you weather the rankings storms caused by algorithm updates. Our SEO strategy relies on foundational elements like site performance, strong links, and high-quality content, elements that Google has continued to favour during the past several algorithm overhauls.
If you are concerned about your site’s rankings or have questions about how we can improve your site, don’t hesitate to reach out today.