Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular social ad platforms, including Facebook, YouTube, LinkedIn, Instagram, Pinterest, Twitter, Quora, Reddit, and Snapchat.” The report shows a thriving social media marketing landscape that advertisers are increasingly likely to embrace.

In total, 97 per cent of marketers are engaged in social media advertising, up 10 per cent from last year. In other words, if you’re not advertising on Facebook, Instagram, YouTube, or another social platform, you’re likely falling behind your competitors. Social media platforms offer access to massive audiences, and their robust targeting options ensure your messaging reaches the right people at precisely the right moment.

Hanapin’s report shows that Facebook is still the most popular social advertising platform. More than 90 per cent of marketers spend money there, while a further 69 per cent spend on Instagram, which is owned by Facebook. Forty-eight and 45 per cent of marketers advertise on YouTube and LinkedIn, respectively. Twitter, Quora, Reddit, Pinterest, and Snapchat are used by between 36 and 8 per cent of marketers.

As the benefits of social media marketing have become more apparent, the space has become more challenging for advertisers. Competition for premium placement is fierce, and cost-per-click is rising. Today, social marketing success depends on expert bidding, careful targeting, and eye-catching creative.

As a Google Premier Partner digital marketing agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media understands the importance of social media marketing in today’s advertising landscape. Our social media team can help you develop and deploy an effective social media marketing strategy that delivers positive return on investment. Contact us today to discuss how our experienced team can improve your business’s online visibility, establish your staff as thought leaders in your field, and ultimately help your business grow.