Do you bid on your brand’s name?

If someone is looking for a product and they think your store or website might sell it to them, one of the first actions they’ll likely take is to search your brand’s name. You may not think this is necessary, but it’s important for businesses to bid...

What you need to know about ad extensions

When you see a text ad on Google, you’ll notice that the ad does more than give you basic information about the business. You’ll see extra information including your business’ phone number, a map to your storefront or a customer’s review that...

What is display remarketing?

When you plan a physical ad campaign, you want to be constantly reminding your potential customers who you are and what you sell in hopes that they will eventually purchase your product or service. You have the option of putting your ads onto subway trains, buses, bus...

Why your business should be on Google+

When Google launched its own social media network Google+ in 2011, people were curious to see whether it could overtake Facebook as a social media network. Fast forward two years later, Google+ grew to 540 million active users worldwide, but it’s also become an...

What are display ads and how can they help you?

Investing in good Search Engine Optimization and Paid-Per-Click advertising is important to your business, but display advertising offers another avenue that your business should consider in its marketing strategy. While SEO and paid-per-click advertising offers your...