by Clark Kingsbury | Aug 30, 2016 | Posts, Social Media Marketing
Social media’s importance in digital marketing has been widely acknowledged for some time now. Whether you’re looking to shape your brand’s identity or connect with potential partners from around the world, establishing a strong social media presence is vital to...
by Clark Kingsbury | Aug 22, 2016 | Posts
For those of us working in the digital marketing sector, spotting paid search ads is easy: they display above and below organic search results with small “Ad” labels beside them. But recent research suggests that most internet users are far less aware of sponsored...
by Clark Kingsbury | Aug 12, 2016 | Posts
As a relatively young sector of the digital marketing industry, local search is in a state of near-constant evolution. While businesses struggle to earn visibility in proximity-based search results, Google and other search engines are looking for ways to better...