by Clark Kingsbury | Jun 22, 2017 | Posts, search engine marketing
In late May, Google shared its 2017 AdWords “product roadmap” at the Google Marketing Next event in California. While the information contained in the roadmap won’t fundamentally change the search engine marketing agencies’ day-to-day operations, it underlines several...
by Clark Kingsbury | Jun 15, 2017 | content marketing, Posts
Content marketing agencies know that producing interesting, relevant and informative content on a consistent basis is not easy. Generating fresh ideas is taxing, and producing written content takes considerable time and effort. That’s why it’s important to carefully...
by Clark Kingsbury | Jun 8, 2017 | Posts, search engine optimization
Capital One’s Fall 2016 Small Business Barometer Survey, conducted last October, found that barely over half (56 per cent) of small businesses have a website, and that only 53 per cent of existing sites are mobile-friendly. There are a number of reasons why business...
by Clark Kingsbury | Jun 1, 2017 | Posts, search engine marketing
Many digital marketing agencies have a “set it and forget it” approach to search advertising copy. If the campaign is lagging, marketers tend to consult their analytics, adjust their bids and perhaps focus on new keywords. Ad copy is an often overlooked element in...
