Content marketing agencies know that producing interesting, relevant and informative content on a consistent basis is not easy. Generating fresh ideas is taxing, and producing written content takes considerable time and effort. That’s why it’s important to carefully ruminate on where your content should be distributed in order to generate an optimal return on your considerable investment.
Your first step to effective content distribution is knowing why the content was created: are you trying to lure users to your website? Generate leads? Improve your SEO? Get noticed on social media? Different publishing platforms can help you achieve each of these goals.
If brand awareness and lead generation are your objectives, your best option may be publishing your content on an outside website. Guest blogging can introduce you and your company to a new audience, and in some cases produces both leads and traffic.
Many companies also engage in content marketing to improve their search engine optimization (SEO) – at GrowthEngine Media, content is one of the pillars upon which our SEO program stands. Google rewards sites that regularly publish high-quality and informative content, which can be accomplished through a well-maintained blog. Posting content with links back to your site on a website with higher domain authority can also improve the rank of your site overall.
Realistically, your target audience won’t be spending the majority of their time online on your blog or website. They will, however, likely spend significant amounts of time on social media networks like Facebook and Twitter, which are great tools for spreading your content. If your focus is on business-to-business (B2B) marketing, consider emphasizing LinkedIn to reach a more corporate audience.
As a Premier Google Partner All-Star Agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media understands the vital role content marketing plays in a well-rounded digital marketing strategy. Our team can help you create and publish content in a way that gets your business noticed.
Photo credit: Nick Youngson