GrowthEngine Media is proud to announce that we have made the shortlist for Google’s Premier Partner Awards program, which recognizes and celebrates top-performing Google Premier Partner digital marketing agencies for their contributions to digital marketing, product innovation, and client growth. Awards are handed out in six categories: display innovation, search innovation, mobile innovation, shopping innovation, video innovation, and growing businesses online.
We’re one of five Premier Partner digital marketing agencies in North America – and the only one in Canada – to make the exclusive shortlist for the Display Innovation category, which recognizes innovative work in display advertising.
Our application highlighted a display remarketing campaign that aimed to grow our client’s customer base while increasing return on ad spend and maintaining strong seasonal sales. We rolled out a multi-tiered online display and remarketing approach that leveraged user data collected during the previous year’s campaign to target existing and prospective customers who visited our client’s website. The users who saw the display ads were split into two groups: converters, who made a purchase based on the ad, and non-converters, who did not. Converters were then shown ads reinforcing their good choice, while non-converters were offered follow-up ads with enticing promotional and discount codes.
The Premier Partners Awards are a global program with applicants from North America; Central and South America; Europe, the Middle East and Africa; and Asia Pacific. Category winners from each region will be announced in August, and global winners will be recognized at the Google Partner Summit in New York City in September. We’ll keep you updated on our progress!
As a Premier Google Partner All-Star Agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media is ideally positioned among digital marketing agencies to help your business improve online visibility and get noticed by the right customers at the right time.