by Clark Kingsbury | Oct 26, 2017 | digital marketing, Posts
One of the world’s most influential research and advisory firms, Forrester, recently published a report on the state of voice search and how digital marketing agencies should prepare for its ascendancy. The study was prompted by voice search’s ubiquity at “any...
by Clark Kingsbury | Oct 19, 2017 | Posts, SEO, Social Media Marketing
How do your company’s social media properties affect your search rankings? Can social media play a role in your holistic SEO strategy? Many digital marketing agencies have struggled to understand what role social should play in search engine optimization, or whether...
by Clark Kingsbury | Oct 12, 2017 | Posts, Social Media Marketing
On September 14, ProPublica published a scathing article about targeting options used by Facebook’s social media advertising engine. “Want to market Nazi memorabilia, or recruit marchers for a far-right rally? Facebook’s self-service ad-buying platform had the right...
by Clark Kingsbury | Oct 5, 2017 | digital marketing, Posts
Data and analytics are crucial to any digital marketing agency’s successful decision making. At GrowthEngine, we carefully determine what aspects of search and display campaigns are working, and then try to replicate that success across less successful areas. At...
