Archive for March, 2018

  • Mar292018
    search engine marketing

    Search engines reclaim referral crown from social media

    Search engine marketing firms had reason to celebrate in 2017. According to analytic platform Shareaholic, search engines drove 34.8 per…

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  • Mar222018
    search engine marketing

    Budget is the foundation of your PPC campaign

    What factors are most essential to the success of pay-per-click (PPC) search engine marketing campaigns? Strong creative is necessary to…

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  • Mar152018
    digital marketing agency

    Google doubles down on mobile with AMP Stories

    If your digital marketing agency isn’t emphasizing mobile, they’re working in the wrong decade. Last month, Google announced the launch…

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  • Mar082018
    digital marketing

    Video is central to digital marketing in 2018

    If you haven’t incorporated video into your digital marketing strategy, now is the time. eMarketer recently published a report titled…

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  • Mar012018
    social media marketing

    Is influencer marketing here to stay?

    Back in early January, Marketing Land asked an important question: will 2018 be the “Year of the Influencer” or the…

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