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Video is central to digital marketing in 2018

If you haven’t incorporated video into your digital marketing strategy, now is the time.

eMarketer recently published a report titled “Global Digital Video Viewers: eMarketer’s Estimates and Forecast for 2016-2021, with YouTube and Mobile Video Numbers.” It predicts that 65.1 per cent of worldwide internet users will regularly view online videos this year, an increase of 7.2 per cent over 2017, and that 1.87 billion people will view digital videos on their mobile phones, an 11.9 per cent gain.

Fuelled by the growing availability of on-demand streaming services like Netflix and HBO Go, and bolstered by social media networks’ focus on video sharing, online video has become a prefer mode of content consumption for many users. From a marketing perspective, video offers tremendous opportunities.

“Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day,” wrote Marketing Land contributor Allen Martinez in a recent article. “To boost your online campaign with the most effective ROI you can get with a marketing tool, video cannot be ignored.”

Online video in its simplest form allows digital marketing firms to tell brands’ stories quickly and creatively. It also presents an opportunity for brands to connect with their customers on a deeper, more emotional level than text or display ads.

Recent developments in online video are expected to expand the medium’s reach. Live-streaming video, for instance, will let brands reach customers with instant updates and news. Virtual reality and 360° video will also improve brands’ ability to connect with customers. And social media networks like Facebook and Twitter have established a significant emphasis on video content.

As a Premier Google Partner All-Star digital marketing agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media can help you reach your target audience with messaging that resonates.


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