Last month, Google’s parent company, Alphabet, released its first-quarter (Q1) financials, a report that even digital marketing agencies in Toronto were eager to review. Once again, the tech titan recorded surging incomes, much of it on the back of strong search ad sales through Google and YouTube. The search engine itself recorded a $24.86-billion revenue in Q1, beating Wall Street forecasts.
Despite the expectation-busting returns, however, Alphabet isn’t likely to get too comfortable heading into Q2. The European Union’s General Data Protection Regulation (GDPR), which comes into force on May 25, could spell trouble, and Facebook’s Cambridge Analytica scandal could “spark U.S. regulation that would crimp political ad spending on Google’s properties including YouTube,” CBC News reports.
From the perspective of most digital marketing agencies in Toronto, though, advertising through Google has clearly never been more popular. Brands and organizations of all types are using AdWords and the Google Display Network to reach customers with relevant, informative messaging.
“The strong economy has companies spending more on advertising,” analyst Ivan Feinseth told Reuters. “Google continues to dominate both mobile and desktop search.”
Google Chief Executive Sundar Pichai also took steps to allay fears that privacy issues would affect future revenue, telling analysts that, “It’s important to understand that most of our ad business is search, where we rely on very limited information, essentially what is in the keywords to show a relevant ad.”
As a Premier Google Partner, one of the few digital marketing agencies in Toronto to own this designation, GrowthEngine Media has access to valuable insights on Google’s preferred practices and understands the power of carefully developed and expertly implemented search engine marketing strategies. Our team has worked hand-in-hand with Google for years to ensure that our clients’ businesses are found by the customers who matter at precisely the right moment.