Archive for July, 2018

  • Jul272018
    Google announcements shakes digital marketing industry

    Google AdWords is now Google Ads

    Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain…

    Read more
  • Jul192018
    Paid search marketing is thriving

    Adthena releases 2018 Paid Search Benchmark report

    In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of…

    Read more
  • Jul122018
    social networks fight for digital marketing dollars

    How smaller social media networks are competing with the duopoly

    Google and Facebook are known as ‘the duopoly’ in the digital marketing world. Together, the companies absorb more than half…

    Read more
  • Jul052018
    Mary Meeker announces digital marketing and internet trends

    Mary Meeker delivers her 2018 Internet Trends Report

    Each year, venture capitalist Mary Meeker releases a highly-anticipated report identifying important trends in the tech world. The 2018 version…

    Read more