by Clark Kingsbury | Jul 27, 2018 | Posts, search engine marketing
Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain unchanged, the announcement still made waves in the digital marketing community. Under the reorganization, Google’s main...
by Clark Kingsbury | Jul 19, 2018 | Posts, search engine marketing
In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search ads between January 2017 and May 2018. The report, which “seeks to bring a degree of transparency to...
by Clark Kingsbury | Jul 12, 2018 | Posts, Social Media Marketing
Google and Facebook are known as ‘the duopoly’ in the digital marketing world. Together, the companies absorb more than half of all digital advertising dollars. This scenario is slowly changing, however, thanks in part to the viable paid advertising programs being...
by Clark Kingsbury | Jul 5, 2018 | digital marketing, Posts
Each year, venture capitalist Mary Meeker releases a highly-anticipated report identifying important trends in the tech world. The 2018 version was unveiled at the end of May and contained insights and observations on internet adoption, competition between some of...
