Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase Shopping ads, which will now appear in Google Images results, the Discover feed, and the YouTube feed, and...
What happened at Google I/O?

What happened at Google I/O?

Google held its annual developer conference, I/O, at the Shoreline Amphitheatre in Mountain View, California, from May 7-9. Although not explicitly a digital marketing event, the information shared at I/O tends to interest marketing professionals as it forecasts...
Most Small Businesses Don’t Use SEO

Most Small Businesses Don’t Use SEO

On April 10, The Manifest published a report on small businesses’ understanding and use of search engine optimization (SEO). The report, based on a survey of 529 businesses with between 1 and 500 employees, found that only 36 per cent of small businesses have an SEO...