Google Launches Location Targeting Changes

Google Launches Location Targeting Changes

At the end of last month, search engine marketing professionals noted a subtle change to Google Ads’ location targeting options. Rather than being able to serve ads to “people in your targeted locations,” marketers can now serve ads to “people in or regularly in your...
An Optimistic Take on Algorithm Updates

An Optimistic Take on Algorithm Updates

Every few weeks, SEO agencies around the country panic about Google’s latest major ranking algorithm update. The trepidation isn’t unwarranted (nobody wants to inform a client that a key webpage has suddenly fallen from page one to page two), but what if we’re...