Author archive for Clark Kingsbury

  • Aug292019
    Online reviews are an important part of digital marketing strategies

    It’s Time to Develop an Online Review Strategy

    Online reviews have become critical to digital marketing success. When a customer is torn between two service providers, the one…

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  • Aug222019
    Microsoft Advertising digital marketing

    Microsoft Advertising was the Big Winner in Q2 2019

    Merkle’s Q2 2019 Digital Marketing Report delivered an unusual piece of news last week: a rival search engine advertising business…

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  • Aug152019
    search engine optimization pros grapple with every day google changes

    Google Changes its Search System Every Day

    The goal of any search engine is to quickly connect users with relevant and useful answers to their queries. Last…

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  • Aug082019
    Small businesses miss local digital marketing opportunities

    Local Businesses Don’t Take Advantage of Marketing Tools

    In July, business recommendation site Fresh Chalk and social marketing platform SOCi each released an important local marketing study. Fresh…

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  • Aug012019
    Social media marketing is an effective way to increase visibility

    Social Media Marketing Numbers Released

    Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular…

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  • Jul252019
    Digital marketing agencies boost advertiser spending

    Digital Marketing Agencies Boost Advertiser Spending

    Canadians now spend more time with digital than traditional media and digital marketing agencies have adjusted spending accordingly, eMarketer reports.…

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  • Jul242019

    How Do Reviews and Ratings Affect Conversions?

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  • Jul182019
    SERP changes affecting digital marketing

    How Does Google’s Changing Results Page Affect Marketers?

    Google’s search engine is changing. Where once it supplied answers to queries via links to reputable websites, today it just…

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  • Jul112019
    Should social media marketing budgets decline with time spent on Facebook?

    Should Social Media Marketing Budgets Decline Alongside Usage?

    eMarketer recently reported that time spent on social media – and by extension time spent engaging with social media marketing…

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  • Jun202019
    Location targeting a boon for search engine marketing agencies

    Google Launches Location Targeting Changes

    At the end of last month, search engine marketing professionals noted a subtle change to Google Ads’ location targeting options.…

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