Author archive for Clark Kingsbury

  • Aug082019
    Small businesses miss local digital marketing opportunities

    Local Businesses Don’t Take Advantage of Marketing Tools

    In July, business recommendation site Fresh Chalk and social marketing platform SOCi each released an important local marketing study. Fresh…

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  • Aug012019
    Social media marketing is an effective way to increase visibility

    Social Media Marketing Numbers Released

    Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular…

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  • Jul252019
    Digital marketing agencies boost advertiser spending

    Digital Marketing Agencies Boost Advertiser Spending

    Canadians now spend more time with digital than traditional media and digital marketing agencies have adjusted spending accordingly, eMarketer reports.…

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  • Jul242019

    How Do Reviews and Ratings Affect Conversions?

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  • Jul182019
    SERP changes affecting digital marketing

    How Does Google’s Changing Results Page Affect Marketers?

    Google’s search engine is changing. Where once it supplied answers to queries via links to reputable websites, today it just…

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  • Jul112019
    Should social media marketing budgets decline with time spent on Facebook?

    Should Social Media Marketing Budgets Decline Alongside Usage?

    eMarketer recently reported that time spent on social media – and by extension time spent engaging with social media marketing…

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  • Jun202019
    Location targeting a boon for search engine marketing agencies

    Google Launches Location Targeting Changes

    At the end of last month, search engine marketing professionals noted a subtle change to Google Ads’ location targeting options.…

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  • Jun132019
    Digital surpasses traditional media in Canada, with implications for digital marketing pros

    Canadians Spend More Time with Digital than Traditional Media

    Fellow Canadians, we are officially a digital-first nation. eMarketer reported last week that ‘adults in Canada will spend more daily…

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  • Jun062019
    SEO agencies panic over algorithm updates. Why?

    An Optimistic Take on Algorithm Updates

    Every few weeks, SEO agencies around the country panic about Google’s latest major ranking algorithm update. The trepidation isn’t unwarranted…

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  • May302019
    Search marketing pros tuned in to Google Marketing Live this year

    Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also…

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