Author archive for GEM2019

  • Jul242019

    Facebook Introduces Paid Search Ads

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  • Nov032015

    Do you bid on your brand’s name?

    If someone is looking for a product and they think your store or website might sell it to them, one…

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  • Nov032015

    What you need to know about ad extensions

    When you see a text ad on Google, you’ll notice that the ad does more than give you basic information…

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  • Nov032015

    What is display remarketing?

    When you plan a physical ad campaign, you want to be constantly reminding your potential customers who you are and…

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  • Nov032015

    Why your business should be on Google+

    When Google launched its own social media network Google+ in 2011, people were curious to see whether it could overtake…

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  • Nov032015

    What are display ads and how can they help you?

    Investing in good Search Engine Optimization and Paid-Per-Click advertising is important to your business, but display advertising offers another avenue that your business should…

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  • Nov032015

    Make a foray into mobile advertising – if you haven’t already

    Canadians are attached to their smartphones and the Internet, which is why it’s important to have a mobile advertising strategy…

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  • Nov032015

    What is long-tail marketing and why you should do it

    If you need a new pair of comfortable running shoes and you’re on a budget, you’re likely to type into…

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