Welcome to our blog, where we share news, insights, and opinions on the state of the digital marketing industry! Feel free to share, comment, or reach out with questions or concerns – we’re always happy to hear from readers.

  • Jun222017
    search engine marketing agencies

    Google shares AdWords “product roadmap”

    In late May, Google shared its 2017 AdWords “product roadmap” at the Google Marketing Next event in California. While the information contained in the roadmap won’t fundamentally change the search engine marketing agencies’ day-to-day operations, it underlines several important trends…

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  • Jun152017
    content marketing

    You’ve spent hours generating ideas and writing content – now it’s time to deliver.

    Content marketing agencies know that producing interesting, relevant and informative content on a consistent basis is not easy. Generating fresh ideas is taxing, and producing written content takes considerable time and effort. That’s why it’s important to carefully ruminate on where…

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  • Jun082017
    search engine optimization

    Websites and SEO are still critical to local businesses’ digital marketing success

    Capital One’s Fall 2016 Small Business Barometer Survey, conducted last October, found that barely over half (56 per cent) of small businesses have a website, and that only 53 per cent of existing sites are mobile-friendly. There are a number…

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  • Jun012017
    search advertising

    Put a little extra effort into your search advertising copy

    Many digital marketing agencies have a “set it and forget it” approach to search advertising copy. If the campaign is lagging, marketers tend to consult their analytics, adjust their bids and perhaps focus on new keywords. Ad copy is an…

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  • May252017
    digital marketing

    Are consumers being overwhelmed by digital marketing?

    In April, the Chartered Institute of Marketing (CIM) released research showing that “the general public is being bombarded with marketing materials” by digital marketing agencies on a daily basis. Forty-two per cent of CIM’s survey respondents said they receive marketing…

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