Welcome to our blog, where we share news, insights, and opinions on the state of the digital marketing industry! Feel free to share, comment, or reach out with questions or concerns – we’re always happy to hear from readers.
What is display remarketing?Read more
When you plan a physical ad campaign, you want to be constantly reminding your potential customers who you are and what you sell in hopes that they will eventually purchase your product or service. You have the option of putting…
Why your business should be on Google+Read more
When Google launched its own social media network Google+ in 2011, people were curious to see whether it could overtake Facebook as a social media network. Fast forward two years later, Google+ grew to 540 million active users worldwide, but…
What are display ads and how can they help you?Read more
Investing in good Search Engine Optimization and Paid-Per-Click advertising is important to your business, but display advertising offers another avenue that your business should consider in its marketing strategy. While SEO and paid-per-click advertising offers your business searchability, they can be limited in their…
Make a foray into mobile advertising – if you haven’t alreadyRead more
Canadians are attached to their smartphones and the Internet, which is why it’s important to have a mobile advertising strategy in place. Data shows that Canada’s smartphone penetration is at 72 per cent, which is greater than the United States…
What is long-tail marketing and why you should do itRead more
If you need a new pair of comfortable running shoes and you’re on a budget, you’re likely to type into Google, “What is a comfortable and cheap pair of running shoes?” What you just did was a long-tail search, which…
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