by Clark Kingsbury | Jan 17, 2019 | digital marketing, Posts, search engine marketing
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and attracting qualified leads. Last year, savvy Google Ads administrators did just that when they “discovered” a “secret”...
by Clark Kingsbury | Jan 11, 2019 | digital marketing, Posts
While the steadfast pillars of search engine marketing (SEM), search engine optimization (SEO), and social media marketing (both paid and organic) will remain essential to every digital marketing agency in 2019, new opportunities are also expected to materialize. Last...
by Clark Kingsbury | Jan 3, 2019 | digital marketing, Posts
The past twelve months have seen significant events in domestic politics, international affairs, the environment, and a handful of other areas, including digital marketing. With 2018 coming to a close, now is the perfect time to reflect on some of the major...
by Clark Kingsbury | Oct 18, 2018 | digital marketing, Posts
In 2016, Google shook the digital marketing world by announcing Expanded Text Ads (ETA), a new form of paid search advertisement, double the size of the longstanding Standard Text Ad. ETAs offered brands more space to describe their products and stand out from the...
by Clark Kingsbury | Sep 20, 2018 | digital marketing, Posts
In the online world, trends change almost as fast as digital marketing professionals can keep up with them. New platforms emerge every day and user preferences are in a state of constant flux. Video platform VidMob recently surveyed 1,000 millennials (individuals aged...
by Clark Kingsbury | Aug 23, 2018 | digital marketing, Posts
Programmatic advertising has taken the digital marketing world by storm, and it’s easy to see why: by analyzing third-party data, programmatic ad-targeting allows brands to deliver personalized messaging to hyper-focused audiences. When implemented effectively,...
