by Clark Kingsbury | Jun 13, 2019 | digital marketing, Posts
Fellow Canadians, we are officially a digital-first nation. eMarketer reported last week that ‘adults in Canada will spend more daily time with digital content than with traditional media’ such as television, radio, and print. The gap is pretty tight (4 hours, 55...
by Clark Kingsbury | May 23, 2019 | digital marketing, Posts
Google held its annual developer conference, I/O, at the Shoreline Amphitheatre in Mountain View, California, from May 7-9. Although not explicitly a digital marketing event, the information shared at I/O tends to interest marketing professionals as it forecasts...
by Clark Kingsbury | May 9, 2019 | digital marketing, Posts
Performance marketing agency Merkle released its quarterly Digital Marketing Report last week, providing insights on the trends driving the paid search, organic search, display, and social media advertising markets. The report confirmed that digital marketing is both...
by Clark Kingsbury | Apr 18, 2019 | digital marketing, Posts
Late last month, eMarketer released its 2019 Digital Ad Spending – Global report which identified key trends and made predictions for the coming year. The report highlights the robust state of digital marketing, especially in China, North America, and Europe. Once...
by Clark Kingsbury | Mar 14, 2019 | digital marketing, Posts
Digital marketers have taken a keen interest of late in the growth of Amazon’s advertising business. The platform’s success has led to questions: how can digital marketing agencies and their clients leverage this newfound clout? How will Google, Facebook, and other...
by Clark Kingsbury | Jan 17, 2019 | digital marketing, Posts, search engine marketing
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and attracting qualified leads. Last year, savvy Google Ads administrators did just that when they “discovered” a “secret”...
