by Clark Kingsbury | Oct 31, 2019 | digital marketing, Posts
Most small business owners take for granted that their company needs a website. However, it has become easier of late for consumers to learn about small businesses and their products or services elsewhere on the web – on social media, for example, or via Google’s...
by Clark Kingsbury | Oct 11, 2019 | digital marketing, Posts
Most internet users find online advertising annoying, according to a new survey from eMarketer. The data and research company asked a panel of ‘US digital buyers’ – people who make purchases online – what sort of ads they found useful, and what kind they could live...
by Clark Kingsbury | Sep 5, 2019 | digital marketing, Posts
The digital world is always changing, and digital marketing agencies have a responsibility to change with it. Take TikTok, for example. Originally known as Douyin in China and launched to international audiences under its current moniker in September 2017, TikTok...
by Clark Kingsbury | Aug 22, 2019 | digital marketing, Posts
Merkle’s Q2 2019 Digital Marketing Report delivered an unusual piece of news last week: a rival search engine advertising business took a bite out of Google Ads dominant market share. Total United States search advertising spend was up 14 per cent year-over-year (YOY,...
by Clark Kingsbury | Jul 25, 2019 | digital marketing, Posts
Canadians now spend more time with digital than traditional media and digital marketing agencies have adjusted spending accordingly, eMarketer reports. As we discussed in an article several weeks ago, the average Canadian consumer spends 9 hours and 50 minutes with...
by Clark Kingsbury | Jun 13, 2019 | digital marketing, Posts
Fellow Canadians, we are officially a digital-first nation. eMarketer reported last week that ‘adults in Canada will spend more daily time with digital content than with traditional media’ such as television, radio, and print. The gap is pretty tight (4 hours, 55...
