by Clark Kingsbury | Apr 18, 2019 | digital marketing, Posts
Late last month, eMarketer released its 2019 Digital Ad Spending – Global report which identified key trends and made predictions for the coming year. The report highlights the robust state of digital marketing, especially in China, North America, and Europe. Once...
by Clark Kingsbury | Mar 14, 2019 | digital marketing, Posts
Digital marketers have taken a keen interest of late in the growth of Amazon’s advertising business. The platform’s success has led to questions: how can digital marketing agencies and their clients leverage this newfound clout? How will Google, Facebook, and other...
by Clark Kingsbury | Jan 17, 2019 | digital marketing, Posts, search engine marketing
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and attracting qualified leads. Last year, savvy Google Ads administrators did just that when they “discovered” a “secret”...
by Clark Kingsbury | Jan 11, 2019 | digital marketing, Posts
While the steadfast pillars of search engine marketing (SEM), search engine optimization (SEO), and social media marketing (both paid and organic) will remain essential to every digital marketing agency in 2019, new opportunities are also expected to materialize. Last...
by Clark Kingsbury | Jan 3, 2019 | digital marketing, Posts
The past twelve months have seen significant events in domestic politics, international affairs, the environment, and a handful of other areas, including digital marketing. With 2018 coming to a close, now is the perfect time to reflect on some of the major...
by Clark Kingsbury | Oct 18, 2018 | digital marketing, Posts
In 2016, Google shook the digital marketing world by announcing Expanded Text Ads (ETA), a new form of paid search advertisement, double the size of the longstanding Standard Text Ad. ETAs offered brands more space to describe their products and stand out from the...
