by Clark Kingsbury | Oct 18, 2018 | digital marketing, Posts
In 2016, Google shook the digital marketing world by announcing Expanded Text Ads (ETA), a new form of paid search advertisement, double the size of the longstanding Standard Text Ad. ETAs offered brands more space to describe their products and stand out from the...
by Clark Kingsbury | Sep 20, 2018 | digital marketing, Posts
In the online world, trends change almost as fast as digital marketing professionals can keep up with them. New platforms emerge every day and user preferences are in a state of constant flux. Video platform VidMob recently surveyed 1,000 millennials (individuals aged...
by Clark Kingsbury | Aug 23, 2018 | digital marketing, Posts
Programmatic advertising has taken the digital marketing world by storm, and it’s easy to see why: by analyzing third-party data, programmatic ad-targeting allows brands to deliver personalized messaging to hyper-focused audiences. When implemented effectively,...
by Clark Kingsbury | Jul 5, 2018 | digital marketing, Posts
Each year, venture capitalist Mary Meeker releases a highly-anticipated report identifying important trends in the tech world. The 2018 version was unveiled at the end of May and contained insights and observations on internet adoption, competition between some of...
by Clark Kingsbury | Jun 28, 2018 | digital marketing, Posts
In a report titled Teens, Social Media & Technology 2018, released last month, Pew Research Centre showed that American teens’ online behaviour is evolving, with repercussions for any brand or digital marketing agency. Based on interviews with almost 750 teens and...
by Clark Kingsbury | Jun 14, 2018 | digital marketing, Posts, Social Media Marketing
Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to improve the climate of online discourse. Twitter’s move is representative of a broad, inter-industry effort to promote...
