Google Launches Location Targeting Changes

Google Launches Location Targeting Changes

At the end of last month, search engine marketing professionals noted a subtle change to Google Ads’ location targeting options. Rather than being able to serve ads to “people in your targeted locations,” marketers can now serve ads to “people in or regularly in your...
An Optimistic Take on Algorithm Updates

An Optimistic Take on Algorithm Updates

Every few weeks, SEO agencies around the country panic about Google’s latest major ranking algorithm update. The trepidation isn’t unwarranted (nobody wants to inform a client that a key webpage has suddenly fallen from page one to page two), but what if we’re...

Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase Shopping ads, which will now appear in Google Images results, the Discover feed, and the YouTube feed, and...
What happened at Google I/O?

What happened at Google I/O?

Google held its annual developer conference, I/O, at the Shoreline Amphitheatre in Mountain View, California, from May 7-9. Although not explicitly a digital marketing event, the information shared at I/O tends to interest marketing professionals as it forecasts...