search engine marketing

  • Jan242020

    Expect More Google Dominance in 2020

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  • Oct172019

    PPC Remains as Relevant as Ever!

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  • Jul182019
    SERP changes affecting digital marketing

    How Does Google’s Changing Results Page Affect Marketers?

    Google’s search engine is changing. Where once it supplied answers to queries via links to reputable websites, today it just…

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  • May302019
    Search marketing pros tuned in to Google Marketing Live this year

    Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also…

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  • Feb212019
    search engine marketing firms react to youtube text ads

    Google announces text ads for YouTube

    At the SMX West search engine marketing conference in San Jose this January, Google announced that paid search text ads…

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  • Jan312019
    Bing Ads in digital marketing

    Don’t forget about Bing Ads!

    The broad goal of any digital marketing campaign is to maximize online visibility. The purpose of this visibility may vary…

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  • Jan172019
    PMM is the new match type every digital marketing agency needs to know about

    Introducing Phrase Match Modifier

    When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways…

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  • Jul272018
    Google announcements shakes digital marketing industry

    Google AdWords is now Google Ads

    Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain…

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  • Jul192018
    Paid search marketing is thriving

    Adthena releases 2018 Paid Search Benchmark report

    In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of…

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  • May312018
    search spend grows again for digital marketing agency

    Advertisers continue to spend on search, Merkle reports

    Each quarter, performance marketing agency Merkle releases a Digital Marketing Report that leverages client data to paint an industry portrait.…

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