by Clark Kingsbury | Feb 21, 2019 | Posts, search engine marketing, video marketing
At the SMX West search engine marketing conference in San Jose this January, Google announced that paid search text ads can now display on YouTube. Video marketing has become a vitally important digital marketing format, which makes YouTube a powerful advertising...
by Clark Kingsbury | Jan 31, 2019 | Posts, search engine marketing
The broad goal of any digital marketing campaign is to maximize online visibility. The purpose of this visibility may vary – do you want to increase brand awareness or improve conversion rate? – but creating a formidable online presence is an essential starting point....
by Clark Kingsbury | Jan 17, 2019 | digital marketing, Posts, search engine marketing
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and attracting qualified leads. Last year, savvy Google Ads administrators did just that when they “discovered” a “secret”...
by Clark Kingsbury | Jul 27, 2018 | Posts, search engine marketing
Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain unchanged, the announcement still made waves in the digital marketing community. Under the reorganization, Google’s main...
by Clark Kingsbury | Jul 19, 2018 | Posts, search engine marketing
In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search ads between January 2017 and May 2018. The report, which “seeks to bring a degree of transparency to...
by Clark Kingsbury | May 31, 2018 | Posts, search engine marketing
Each quarter, performance marketing agency Merkle releases a Digital Marketing Report that leverages client data to paint an industry portrait. As always, the report for Q1 2018 revealed some interesting paid search trends, including stronger-than-usual spending on...
