Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase Shopping ads, which will now appear in Google Images results, the Discover feed, and the YouTube feed, and...
Don’t forget about Bing Ads!

Don’t forget about Bing Ads!

The broad goal of any digital marketing campaign is to maximize online visibility. The purpose of this visibility may vary – do you want to increase brand awareness or improve conversion rate? – but creating a formidable online presence is an essential starting point....