by Clark Kingsbury | Oct 17, 2019 | Posts, search engine marketing
Pay-per-click (PPC) advertising continues to be an effective digital marketing channel for brands and agencies, according to Hanapin Marketing’s latest State of PPC report. The findings are based on a survey of more than 500 marketing professionals across a variety of...
by Clark Kingsbury | Jul 18, 2019 | Posts, search engine marketing
Google’s search engine is changing. Where once it supplied answers to queries via links to reputable websites, today it just as often provides answers directly on the search engine results page (SERP). As Search Engine Land’s editor at large Jessica Bowman said during...
by Clark Kingsbury | May 30, 2019 | Posts, search engine marketing
Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase Shopping ads, which will now appear in Google Images results, the Discover feed, and the YouTube feed, and...
by Clark Kingsbury | Feb 21, 2019 | Posts, search engine marketing, video marketing
At the SMX West search engine marketing conference in San Jose this January, Google announced that paid search text ads can now display on YouTube. Video marketing has become a vitally important digital marketing format, which makes YouTube a powerful advertising...
by Clark Kingsbury | Jan 31, 2019 | Posts, search engine marketing
The broad goal of any digital marketing campaign is to maximize online visibility. The purpose of this visibility may vary – do you want to increase brand awareness or improve conversion rate? – but creating a formidable online presence is an essential starting point....
by Clark Kingsbury | Jan 17, 2019 | digital marketing, Posts, search engine marketing
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and attracting qualified leads. Last year, savvy Google Ads administrators did just that when they “discovered” a “secret”...
