An Optimistic Take on Algorithm Updates

An Optimistic Take on Algorithm Updates

Every few weeks, SEO agencies around the country panic about Google’s latest major ranking algorithm update. The trepidation isn’t unwarranted (nobody wants to inform a client that a key webpage has suddenly fallen from page one to page two), but what if we’re...
Most Small Businesses Don’t Use SEO

Most Small Businesses Don’t Use SEO

On April 10, The Manifest published a report on small businesses’ understanding and use of search engine optimization (SEO). The report, based on a survey of 529 businesses with between 1 and 500 employees, found that only 36 per cent of small businesses have an SEO...
Google de-indexing bug riles SEO agencies

Google de-indexing bug riles SEO agencies

The big news in the search industry this April was a lingering bug in Google’s search index. Starting in early in the month, SEOs and webmasters noticed pages being de-indexed for no apparent reason. Google swiftly announced that the bug was a technical issue; on...
Ahrefs Announces Plans for Google Alternative

Ahrefs Announces Plans for Google Alternative

Last week, Dmitry Gerasimenko, Founder and CEO of popular SEO agency toolset provider Ahrefs, announced on Twitter that his company is developing a “general purpose search engine to compete with Google.” The idea, in Gerasimenko’s own words, “sounds crazy.” But does...
Australia targets unsavoury SEO agencies

Australia targets unsavoury SEO agencies

The office of the Australian Small Business and Family Enterprise Ombudsman (ASBFEO), Kate Carnell, is taking aim at the country’s SEO service providers. It believes digital marketing consultants are over-promising and under-delivering to small- and medium-sized...
Google launches major algorithm update

Google launches major algorithm update

It’s hard to overstate the value of high-visibility search rankings, especially for small and local businesses. When your business appears in the top one or two spots on Google, you immediately become an authoritative source of information for users. It’s why...