Social Media Marketing

  • Jan172020

    What to Expect from Social Media Marketing in 2020

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  • Dec122019
    a digital marketing agency can help you navigate influencer marketing

    Is Influencer Marketing Right for Your Business?

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  • Nov142019
    Facebook paid social media search advertising

    Facebook Introduces Paid Search Ads

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    Facebook has introduced a new paid social advertising tool for businesses to “reach and connect with audiences” who are in…

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  • Sep122019
    social media marketing pros worry about facebook's new data privacy controls

    Will Facebook’s Clear History Option Affect Your Business?

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    Following the Cambridge Analytica scandal and other controversies, Facebook CEO Mark Zuckerberg announced an upcoming privacy feature called “Clear History.”…

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  • Aug012019
    Social media marketing is an effective way to increase visibility

    Social Media Marketing Numbers Released

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    Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular…

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  • Jul112019
    Should social media marketing budgets decline with time spent on Facebook?

    Should Social Media Marketing Budgets Decline Alongside Usage?

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    eMarketer recently reported that time spent on social media – and by extension time spent engaging with social media marketing…

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  • Feb142019
    Facebook is a social media marketing giant

    Facebook announces robust Q4 earnings

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    Facebook announced its fourth quarter (Q4) earnings last month and – surprise, surprise – the company’s profitability appears unaffected by…

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  • Dec132018
    Should brands speak out on social issues via social media marketing?

    Should brands speak out on social issues?

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    In September, Nike launched a marketing campaign featuring blacklisted NFL quarterback Colin Kaepernick and the pseudo-motivational tagline: Believe in something.…

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  • Dec062018
    Facebook Groups are a great social media marketing resource

    Social media marketing via Facebook Groups

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    In early 2018, Facebook updated its News Feed algorithm to prioritize posts from friends and family and deemphasize non-paid content…

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  • Sep132018
    Facebook is changing with repercussions for social media marketing

    Facebook.com is in decline; Facebook as a whole is not

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    Social media marketing agencies take note: YouTube will overtake Facebook as second-most-visited website on the internet this year, according to…

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