Social Media Marketing

  • Mar062020

    Time for a TikTok Reality Check

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  • Jan172020

    What to Expect from Social Media Marketing in 2020

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  • Dec122019
    a digital marketing agency can help you navigate influencer marketing

    Is Influencer Marketing Right for Your Business?

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  • Nov142019
    Facebook paid social media search advertising

    Facebook Introduces Paid Search Ads

    Facebook has introduced a new paid social advertising tool for businesses to “reach and connect with audiences” who are in…

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  • Sep122019
    social media marketing pros worry about facebook's new data privacy controls

    Will Facebook’s Clear History Option Affect Your Business?

    Following the Cambridge Analytica scandal and other controversies, Facebook CEO Mark Zuckerberg announced an upcoming privacy feature called “Clear History.”…

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  • Aug012019
    Social media marketing is an effective way to increase visibility

    Social Media Marketing Numbers Released

    Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular…

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  • Jul112019
    Should social media marketing budgets decline with time spent on Facebook?

    Should Social Media Marketing Budgets Decline Alongside Usage?

    eMarketer recently reported that time spent on social media – and by extension time spent engaging with social media marketing…

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  • Feb142019
    Facebook is a social media marketing giant

    Facebook announces robust Q4 earnings

    Facebook announced its fourth quarter (Q4) earnings last month and – surprise, surprise – the company’s profitability appears unaffected by…

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  • Dec132018
    Should brands speak out on social issues via social media marketing?

    Should brands speak out on social issues?

    In September, Nike launched a marketing campaign featuring blacklisted NFL quarterback Colin Kaepernick and the pseudo-motivational tagline: Believe in something.…

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  • Dec062018
    Facebook Groups are a great social media marketing resource

    Social media marketing via Facebook Groups

    In early 2018, Facebook updated its News Feed algorithm to prioritize posts from friends and family and deemphasize non-paid content…

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