by Clark Kingsbury | Sep 12, 2019 | Posts, Social Media Marketing
Following the Cambridge Analytica scandal and other controversies, Facebook CEO Mark Zuckerberg announced an upcoming privacy feature called “Clear History.” The announcement caught the attention of social media marketing experts. “In your web browser, you have a...
by Clark Kingsbury | Aug 1, 2019 | Posts, Social Media Marketing
Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular social ad platforms, including Facebook, YouTube, LinkedIn, Instagram, Pinterest, Twitter, Quora, Reddit, and Snapchat.” The report shows a thriving...
by Clark Kingsbury | Jul 11, 2019 | Posts, Social Media Marketing
eMarketer recently reported that time spent on social media – and by extension time spent engaging with social media marketing – by US adults decreased by one minute from 2017 to 2018. The decline was largely driven by Facebook, where users spent three minutes less...
by Clark Kingsbury | Feb 14, 2019 | Posts, Social Media Marketing
Facebook announced its fourth quarter (Q4) earnings last month and – surprise, surprise – the company’s profitability appears unaffected by a year of controversies and criticism. Despite being plagued by privacy breaches and negative publicity, the social media – and...
by Clark Kingsbury | Dec 13, 2018 | Posts, Social Media Marketing
In September, Nike launched a marketing campaign featuring blacklisted NFL quarterback Colin Kaepernick and the pseudo-motivational tagline: Believe in something. Even if it means sacrificing everything. The controversial strategy shocked investors – and some digital...
by Clark Kingsbury | Dec 6, 2018 | Posts, Social Media Marketing
In early 2018, Facebook updated its News Feed algorithm to prioritize posts from friends and family and deemphasize non-paid content from brand pages. The change caused a minor panic among businesses that rely on Facebook traffic and made the already bewildering world...
