by Clark Kingsbury | Feb 14, 2019 | Posts, Social Media Marketing
Facebook announced its fourth quarter (Q4) earnings last month and – surprise, surprise – the company’s profitability appears unaffected by a year of controversies and criticism. Despite being plagued by privacy breaches and negative publicity, the social media – and...
by Clark Kingsbury | Dec 13, 2018 | Posts, Social Media Marketing
In September, Nike launched a marketing campaign featuring blacklisted NFL quarterback Colin Kaepernick and the pseudo-motivational tagline: Believe in something. Even if it means sacrificing everything. The controversial strategy shocked investors – and some digital...
by Clark Kingsbury | Dec 6, 2018 | Posts, Social Media Marketing
In early 2018, Facebook updated its News Feed algorithm to prioritize posts from friends and family and deemphasize non-paid content from brand pages. The change caused a minor panic among businesses that rely on Facebook traffic and made the already bewildering world...
by Clark Kingsbury | Sep 13, 2018 | Posts, Social Media Marketing
Social media marketing agencies take note: YouTube will overtake Facebook as second-most-visited website on the internet this year, according to a new report from SimilarWeb. The change will mark the first time in several years that Google, Facebook, and YouTube have...
by Clark Kingsbury | Jul 12, 2018 | Posts, Social Media Marketing
Google and Facebook are known as ‘the duopoly’ in the digital marketing world. Together, the companies absorb more than half of all digital advertising dollars. This scenario is slowly changing, however, thanks in part to the viable paid advertising programs being...
by Clark Kingsbury | Jun 14, 2018 | digital marketing, Posts, Social Media Marketing
Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to improve the climate of online discourse. Twitter’s move is representative of a broad, inter-industry effort to promote...
