by Clark Kingsbury | Dec 6, 2018 | Posts, Social Media Marketing
In early 2018, Facebook updated its News Feed algorithm to prioritize posts from friends and family and deemphasize non-paid content from brand pages. The change caused a minor panic among businesses that rely on Facebook traffic and made the already bewildering world...
by Clark Kingsbury | Sep 13, 2018 | Posts, Social Media Marketing
Social media marketing agencies take note: YouTube will overtake Facebook as second-most-visited website on the internet this year, according to a new report from SimilarWeb. The change will mark the first time in several years that Google, Facebook, and YouTube have...
by Clark Kingsbury | Jul 12, 2018 | Posts, Social Media Marketing
Google and Facebook are known as ‘the duopoly’ in the digital marketing world. Together, the companies absorb more than half of all digital advertising dollars. This scenario is slowly changing, however, thanks in part to the viable paid advertising programs being...
by Clark Kingsbury | Jun 14, 2018 | digital marketing, Posts, Social Media Marketing
Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to improve the climate of online discourse. Twitter’s move is representative of a broad, inter-industry effort to promote...
by Clark Kingsbury | Apr 26, 2018 | Posts, Social Media Marketing
For the past month, Facebook has been embroiled in a scandal that threatened to disrupt social media marketing. In mid-March, an investigative report from The Guardian and the New York Times revealed that Cambridge Analytica, an analytics firm linked with Donald...
by Clark Kingsbury | Apr 5, 2018 | Posts, Social Media Marketing
On March 1, the Pew Research Center, a Washington-based think tank, released the results of a new survey regarding American social media usage. The results are based on telephone interviews with more than 2,000 adults living in all 50 states and has implications for...
