Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) advertising and SEM (Search Engine Marketing) are one and the same. A search campaign using GrowthSearch will drive qualified leads to your website by capturing the attention of consumers, at the point that they conduct an online search for your product or service. The fact that consumers will see your paid advertisement precisely when they are searching for your product or service means that this type of advertising offers the best potential for lead conversion. (This is the most effective way to drive conversions through calls, form submissions, emails and online sales.)

Paid search advertising is non-intrusive and it is also essential to complementing any traditional marketing campaign. If a consumer views your advertising anywhere else and they follow up with an online search, you want your listing to be prominently displayed in the search results. In a non-digital world, this type of advertising is akin to being found in the Yellow Pages.

The major search engines, including Google, Yahoo! and Bing, all offer their own advertising for businesses to pay for placements in their search results pages. This type of marketing is a “pay per performance” advertising, whereby you only pay if someone clicks on your ad. Ads are set up as an auction and advertisers bid on keywords and phrases relevant to their target market and specific to a geographic area. Optimization is essential to the success of any paid search campaign.

As your GrowthSearch campaign runs, we will determine which keywords and phrases work the best and we will change your bids accordingly. We work hard to deliver a campaign that will contribute to an increase in brand awareness, consumer consideration and purchase.

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