We’re in This Together!
The spread of COVID-19 is a unique crisis affecting all levels of society, including the digital marketing sector. Private citizens are coping with a new, isolating way of life. Healthcare systems are under enormous strain. Governments and large corporations are dealing with complex, unprecedented challenges. And small businesses are suffering acutely.
Digital advertising data is useful in illustrating the different degrees to which various industries have been impacted by the disease. As WordStream pointed out in a recent article, certain industries – non-profits and charities, health and medical, business management, finance, beauty and personal care, on-demand media, gifts and flowers, etc. – have experienced sudden growth in ad activity. Others – travel and tourism, bars and restaurants, live entertainment, conferences, sports and fitness, building and construction, industrial and manufacturing – have been devastated.
Overall, Google Ads impressions and conversion rates are trending down. However, strategic adjustments could help you avoid this trend and remain productive over the coming weeks and months.
As a Google Premier Partner digital marketing agency with unique insights into Google’s preferred practices, it is our job to help you and your business navigate this chaotic and frightening moment. Please don’t hesitate to reach out at any time to discuss your campaign performance or strategy. The full GrowthEngine Media team remains online and available to assist with your paid search, SEO, social media, and web development needs.
Please stay safe, practice social distancing, and wash your hands as often as possible. We’re all in this together!