Live chat and on-page conversion

Live chat and on-page conversion
March 16, 2017 Clark Kingsbury
live chat digital marketing agency

At GrowthEngine Media, we spend a lot of time obsessing over the minutiae of our SEO, SEM, and content marketing services, as each plays a fundamental role in improving our clients’ search visibility. However, our work doesn’t end with getting businesses noticed on Google; we also offer services designed to improve conversion and boost sales through your website.

Chief among those is Live Chat. This service allows you to engage with potential customers the moment they arrive at your site, either through a pop-up chat window or SMS text message. Live Chat agents not only add a helpful personal touch, they can collect contact and query information, answer questions that visitors may have, and walk customers through the sales process. The result? Our clients have seen significant improvements in their ability to drive conversions from their websites.

And they’re not alone in this experience: various surveys and studies suggest that internet users are enthusiastic about Live Chat’s offerings. A study performed by Forrester Research found that “44% of consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” A survey conducted by ATG Global Consumer Trend found that as many as 90 per cent of users found live chat to be helpful, and a further 63 per cent surveyed by emarketer.com said they’d be more likely to return to websites boasting the service.

As a Google Premier Partner All-Star Agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media is proud to offer a comprehensive suite of digital marketing solutions, and Live Chat is a critical component of our lead- and conversion-generation strategy. This service helps make your website more than a source of information – it becomes a powerful tool that adds real value to your business.