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Analytics Reporting

GrowthEngine Media is a Toronto-based digital marketing agency providing analytics reporting services to businesses of all sizes. Reach out today to discuss how analytics-driven insights can help you make more informed digital marketing decisions, improve lead generation, and ultimately grow your business.

SEO analytics and reporting is the tip of the data iceberg. Our goal is to provide accurate, real-time data that will empower you to make intelligent decisions about your digital presence and business strategy.

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The Difference Between Analytics and Reporting

The terms ‘analytics’ and ‘reporting’ are sometimes used interchangeably, but they refer to very different processes. Think of reporting as the fuel that feeds the analytics engine; it transforms raw data into an accessible, meaningful format. Metrics such as bounce rate, exit rate, impressions, and engagement are key to answering some of your business’s most pressing questions: Why did your website receive the traffic it did? Did your ads convert to paying customers? Can your cost-per-lead be reduced? What is the ROI of your digital marketing spend?

 Analytics is the process of deriving insights from reported data. Through an analytics reporting agency, businesses can answer these questions and make smarter decisions about their operations. An analytics process will help you discover trends, develop buyer personas, evolve strategies, and identify areas of potential growth.

Google Premier Partner

As a Google Premier Partner, GrowthEngine Media has access to analytics tools and insight that other search engine marketing agencies do not. This tier of partnership is reserved for select digital marketing agencies that meet Google’s strict certification, performance and ad spend requirements.

Let’s Connect!

Do you want to better understand what gets your customers excited about your business? What content do they engage with the most? What platforms generate the most leads? What ad messaging leads to phone calls? Contact us today to discuss how an experienced analytics reporting agency can help. Our reporting and analytics team helps businesses make smarter decisions about product positioning, branding, marketing, social media engagement, and more.

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    Our Process

    Strategy

    Digital marketing campaigns generate a volume of raw data that can be intimidating for even the most experienced clients. That’s why our SEO analytics and reporting process begins by understanding your goals, determining Key Performance Indicators, and establishing what metrics matter most to you. Our team then delivers strategic recommendations for implementing an analytics strategy.

    Deployment

    When our recommendations have been approved, our team will implement processes to ensure your data can be reliably tracked and reported. This process may include configuring your digital properties for Google Analytics, Facebook Pixel, conversion tracking (phone calls, clicks and form fills), and web activity monitoring. The beauty of digital marketing is that every aspect of your customers’ activities and performance can be monitored, analyzed, and optimized.

    Growth

    Throughout our engagement, our team will deliver regular, customized reports focused on the data that matters most to you. We will also provide access to more comprehensive reports as necessary. Our goal throughout is to empower lead generation with SEO analytics and reporting. A Google Analytics custom report will pinpoint areas of concerns and areas of potential, and build a picture of the strengths and weaknesses of your business.