GrowthEngine Media is a Toronto-based digital marketing agency providing businesses of all sizes with a range of local SEO services, including GMB optimization.
Your Google My Business profile is the first point of contact many customers will have with your business. A fully optimized listing provides valuable information about your company’s history, its services and products, its location, its hours of operation, and more. An unoptimized listing, on the other hand, risks hurting your reputation and pushing customers to rival businesses.
The first step in optimizing your Google My Business listing is to create an account and claim your profile. Doing so will provide access to the management tools you need to further optimize your listing.
The contact information, business address, and hours of operation displayed on your Google My Business profile must be as up-to-date and accurate as possible. They should also mirror the information on your website and any other directories you appear on. Maintaining consistent contact information across the web is a signal of reliability to Google.
Not enough businesses take advantage of the full range of features available on Google My Business. For example, businesses have the option to include a brief description of their company. This is an opportunity to share your history and your unique approach. It’s also an opportunity to leverage high-value SEO keywords.
You can also highlight products, services, and industries served on your Google My Business listing. This is another opportunity to provide valuable information to customers and take advantage of your SEO keyword research.
Adding images to your Google My Business profile is both a user engagement tactic – everybody loves flipping through pictures – and a marketing opportunity. Our team has experience creating and publishing marketing images that meet Google’s strict GMB requirements.
The Q&A section of your GMB listing is an opportunity to answer FAQs before they’re even asked. Optimizing this section of your profile will once again show that you’re engaged with customers and understand their needs. This is a great way to build user trust.
GrowthEngine Media is a Google Premier Partner search engine marketing agency with deep experience in all areas of digital marketing, including local SEO and GMB optimization. This partnership status gives unique insights into Google’s preferred practices and provides access to learning opportunities and beta test programs.
If you’re concerned about the performance of your Google My Business listing, or have questions about digital marketing in general, contact us today to schedule a call. Our team would be happy to discuss your digital marketing goals and explain how a strategic GMB optimization plan can help.