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SEM Strategy

GrowthEngine Media is a Google Premier Partner with a decade of search engine marketing (SEM) experience. Our team has managed campaigns on all platforms for businesses of all sizes, from small local retailers to nationwide corporations. 

Our approach to SEM strategy is tailored to each client’s unique needs. We consider clients’ goals, study their existing marketing efforts for areas of improvement, and conduct thorough market and audience research to deliver detailed recommendations.

Increase Traffic
Generate Leads

Our Process

Strategy

We begin by setting expectations and assessing client goals. Our team prepares an SEM strategy based on comprehensive competitor, audience, and keyword research; auditing; and agreed upon timelines and budgets. From there, we lay out recommendations for platform allocation, landing page optimizations, and more.

Deployment

Upon approval of our recommendations, our team begins setting up or optimizing your campaign. Once A/B testing is prepared and the campaign is launched, an SEM strategist will closely monitor performance and make recommendations for further adjustments. These may include bid adjustments, schedule changes, regional refocusing, keyword modifications, and more.

Growth

Every successful SEM strategy requires clear agency-client communication from beginning to end. We deliver comprehensive reports, provide ongoing recommendations, and adjust tactics based on new learning throughout each engagement. Our team is always receptive to client requests and happy to answer questions at any time.

Google Premier Partner

GrowthEngine Media is a Google Premier Partner, a designation reserved for reputable and experienced SEM agencies with proven track records. This designation provides unique insights into Google’s preferred practices and enhanced communication with Google’s in-house support staff. It also provides access to beta testing and learning opportunities that can give your SEM strategy a competitive advantage.

Keyword Research

Keyword research is essential to every successful SEM strategy. Effective keyword research guides ad targeting, copywriting, landing page optimization, and more. We continually revisit clients’ keyword strategies to seek out areas for optimization and improvement.

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Campaign Audit

Our team provides a thorough campaign audit at the beginning of every campaign, and continually re-audits campaigns to identify areas for improvement. Successful SEM strategies are dynamic; there is always room to revisit and improve the performance of your program.

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Campaign Creation

Many of our clients are new to the world of search engine marketing. SEM provides enormous opportunity to reach new customers and generate traffic and leads to your website. But setting up a Google Ads or Microsoft Advertising campaign can be daunting. Our team manages the process while ensuring you are aware of all investments and opportunities.

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Landing Page Creation

A great search engine ad can capture your audience’s attention and attract new visitors to your website. But if your website isn’t sales-ready, the new traffic is wasted. Our team will audit your existing landing pages and provide recommendations for improving sales conversion.

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Reporting & Analytics

Detailed reporting is critical to the success of any SEM strategy and vital to maintaining trusting, transparent relationships with clients. Our team provides detailed reports on a client-approved basis (monthly, bi-monthly, quarterly, etc.), including recommendations based on lessons learned through analytics.

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Contact an SEM Strategist

Our team is equipped to help businesses of all sizes launch or optimize their SEM campaigns. Reach out today to discuss how we can help your company increase website traffic, generate new leads, and improve search engine visibility. As a Google Premier Partner, GrowthEngine Media has the understanding and expertise to give your company a competitive edge. Contact us today to learn more.

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