GrowthEngine is a Google Premier Partner SEM agency with a decade of experience managing search engine marketing campaigns for businesses of all sizes. Our services help clients increase search visibility, build brand awareness, increase website traffic, and generate new leads and conversions through targeted, cost effective SEM campaigns on all prominent search engines.
SEM is the strategy of displaying paid advertisements in prominent positions on Google and Bing search engine result pages (SERPs). This is accomplished by bidding on relevant keywords related to your product or services. Search engine marketing is a proven strategy for driving traffic to your website and increasing phone calls, form fills, and other conversions.
Paid search ads come in a variety of forms, including text ads above and below search engine results, and Product Listing Ads with images, reviews, and prices. Our team can explain the differences and help you understand which makes sense for your business.
The terms PPC and SEM are used interchangeably, but they refer to different things. Pay-per-click, or PPC, is a payment model for digital marketing in which the advertiser only pays when their ad is clicked. In a PPC campaign, advertisers bid for the top spot in paid search engine results through an automated ‘auction.’ The ad with the highest bid generally wins the top spot. However, expert keyword strategy, compelling ad copy, and an authoritative landing page can improve your quality score and reduce the bid amount – a vital edge in highly competitive industries.
Search engine marketing is a form of PPC advertising.
Google Ads, formerly Google AdWords, is Google’s paid advertising platform that allows advertisers to display messaging above and below search results and in Maps. Google Ads is far and away the largest and most effective SEM platform, as well the most competitive. As a Google Premier Partner, we have unique access to Google’s preferred SEM practices.
Microsoft Ads, formerly Bing Ads, has a more limited reach than Google Ads, but can be useful for some businesses in certain circumstances. Both platforms use similar automated bidding and auction processes. For best results, some clients choose to advertise with both Microsoft and Google.
Both Google and Microsoft Ads offer access to high-intent users, and both operate on a pay-per-click (PPC) system, meaning you only pay when the ad is clicked. In terms of reach, Google is head and shoulders above the competition. By some estimates, it reaches 9 out of every 10 internet users around the world. However, that still leaves 10 percent of the market to be reached by Microsoft and its competitors, and costs are sometimes lower on smaller platforms.
GrowthEngine is a Google Premier Partner, a designation reserved for elite digital marketing agencies that satisfy Google’s tough certification, spending, and performance standards. Premier status is the highest level an SEM agency can achieve in Google’s Partnership program. It shows that the agency is reputable, experienced, and capable of managing winning campaigns.
GrowthEngine Media is a full-service digital marketing and SEM agency. We provide search engine marketing services, including Google Ads management, Bing Ads management, and more, to businesses of all sizes. If you’re interested in increasing traffic to your website and generating more quality leads, contact us today to learn more about our SEM services.