GrowthEngine Media is a Toronto-based social media marketing agency providing social media advertising and management services to businesses of all sizes. Reach out today to learn how we can help your business increase website traffic, generate leads, and improve user engagement.
Social media is a great way to interact directly with audiences and form stronger connections with customers. We create brand-aware social media campaigns focused on compelling content management, targeted advertising, and organic community engagement.
Effective social media marketing strategies are built on more than just great social content. Our team leverages buyer personas, targeted advertising campaigns, and measurable benchmarks to turn existing social media channels into fully optimized business tools. We create copy, graphic and video elements, and interactive content to reach users organically; we also implement paid social advertising to reach further into your target audience’s feed.
Strong social media performance also benefits other digital marketing channels, including search engine optimization. Shares and retweets are valuable tools for building high-quality backlinks!
Effective social media marketing strategies are built on audience research, competitor analysis, benchmarking, content optimization, and clear sales objectives. We create goal-focused marketing strategies that capture your brand and business objectives through a three-step process: Strategy, Deployment, and Growth.
The Strategy step is where we assess your social strengths, weaknesses, and potential. Based on this evaluation, we suggest a mix of organic marketing, boosted posts, and social media advertising. With your approval, our team will act on these recommendations in the Deployment stage. When our recommendations have been deployed, we will continue managing and reporting on performance during the Growth phase.
Our team takes a birds-eye approach to social media strategy. Before issuing recommendations, we perform comprehensive brand, industry, and competitor research to inform our creative direction, establish goals, and identify areas for improvement and optimization. From there, we provide detailed management and advertising recommendations. Our aim is never to simply maintain your social media accounts – we want to grow them and ensure they contribute to your business’s bottom line.
Social media management is the practice of managing the organic performance of a social account. At the heart of any successful social media management campaign is great content. Our social specialists build robust content schedules, identify content with promotional value, and focus on managing – and building – the community around your brand. This includes responding to comments and direct messages.
Social media marketing generally refers to paid marketing on social platforms. This is a great way to build your audience base and target specific groups of consumers. Social marketing includes boosted posts – paid promotion of organic content – and paid advertising. Both tactics increase visibility in customers’ feeds and contribute to overall brand awareness.
The Facebook Small Business Grants Program is designed to help businesses with two to 50 employees navigate the challenges presented by the COVID-19 pandemic. GrowthEngine Media is a grant recipient, and can connect eligible businesses with cash grants and ad credits from Facebook. Contact us today to discuss your business’s eligibility.
GrowthEngine Media is a full-service social media marketing agency that helps businesses and professionals drive real value from their social platforms. We create strategies personalized to your brand, and generate the copy and creative elements necessary to enact those strategies. If you’re interested in growing your social community, engaging with targeted audiences, and generating new traffic and leads on your website, contact us today to speak with an experienced social media strategist.